Powersports Company: Website Design & Digital Experience Upgrade

About the Project

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This project focused on supporting a B2B powersports company in improving its website structure and overall digital presence for dealer and partner audiences. The engagement was delivered as a project-based collaboration, with CrestPoint working closely with stakeholders to clarify requirements, define priorities, and execute a clean, professional website redesign.

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Prior to the engagement, the company faced several challenges. Product information was difficult to navigate, dealer inquiry pathways were unclear, and the website did not effectively support partner decision-making. As product lines expanded, the existing structure made ongoing updates and maintenance increasingly inefficient.

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Rather than simply refreshing visual design, CrestPoint focused on building a clear, scalable solution. The project centered on improving how product categorization, navigation, and inquiry flows worked together. CrestPoint redesigned the information architecture, clarified page hierarchy, and created a dealer-focused user experience that emphasized clarity, usability, and long-term flexibility.

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Throughout the project, CrestPoint provided both strategic guidance and hands-on design execution, translating complex product information into a structured, easy-to-navigate digital experience. The website was designed to support current dealer needs while remaining adaptable as inventory, products, and content continue to evolve.

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The project was completed over a 6–8 week timeline, from discovery and planning through design, implementation, and final review. The result was a modern, maintainable website that better supports dealer engagement and aligns with the company’s B2B business model.

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Pain Points (CMS Field)

• Product information was difficult for dealers to navigate and compare
• Dealer inquiry pathways were unclear and inconsistent
• Website structure did not scale well as product lines expanded
• Ongoing updates and maintenance were inefficient

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Solution (CMS Field)

• Redesigned website information architecture for dealer-focused navigation
• Clarified product categorization and page hierarchy
• Improved inquiry flows to support dealer engagement
• Created a scalable, maintainable website structure for future growth

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Timeline (CMS Field)

6–8 weeks

Including discovery, planning, design, implementation, and final review.